Net Zero Transition Plans: Red Flag Indicators to Assess Inconsistencies and Greenwashing

The University of Zurich and the University of Oxford propose a comprehensive conceptual framework with specific indicators to assess the integrity and consistency of net-zero transition plans, monitor progress, and identify greenwashing risks. These indicators assess integrity and consistency, defined as (1) external consistency, i.e. ambition and feasibility, and (2) internal consistency, i.e. credibility of transition plans toward achieving a net-zero business strategy and support the net-zero economy.

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