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Find out more about sustainable finance labels and how they can help asset managers, insurance companies, banks, and investors navigate the world of sustainable financial products.

Whether you’re an asset manager, insurance company, bank, or investor, this page is tailored to help you navigate the world of sustainable finance labels.

Learn about the origins and significance of sustainable labels, the types of financial products that qualify for a label, and their unique advantages.

Check out the detailed Q&A section below to learn more about assessment processes, market perception, regulatory status, and the availability of labels in Europe, among others.

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How were labels born and why?

Several factors have contributed to the evolution of sustainable finance labels.

Firstly, increased awareness of global sustainability challenges, such as climate change, social inequality and environmental degradation prompted a realization that the financial sector could actively address these issues. Simultaneously, increasing demand for responsible investing led investors to seek opportunities aligning with their values, spurring the development of financial products incorporating ESG criteria.

As this demand surged, financial institutions incorporated sustainability considerations into risk management practices, recognising the long-term financial risks associated with environmental and social challenges. Governments and regulatory bodies also acknowledged the significance of sustainable finance, implementing policies that mandated the disclosure of ESG practices by financial institutions, thereby enhancing transparency in the industry.

Lastly, the United Nations’ Sustainable Development Goals (SDGs) provided a comprehensive framework for addressing global challenges, prompting financial institutions to recognise their role in supporting these goals. Sustainable finance labels subsequently emerged as a means to identify investments that positively contribute to the SDGs.

These are just some of the many factors. 

As sustainability continues to be a key focus globally, the development and adoption of sustainable finance labels are likely to evolve further.

What type of financial products can get a label?

Sustainable finance labels can be applied to a variety of financial products, indicating that they meet specific environmental, social, and governance (ESG) criteria.
Examples of such labelled products include Green Bonds, ESG Funds, Sustainable Insurance Products and Microfinance Products, among others.
The criteria for obtaining a sustainable label can vary depending on the specific type of financial product and the organisation providing the label. Generally, these labels are meant to guide investors toward choices that align with their values and contribute to positive environmental and social outcomes.

What is the added value / key advantage(s) of obtaining a sustainable label?

There are many added values of obtaining a sustainable Label. Some of the most important benefits a label provides are:

  • Aligning with values: Labeled financial products allow investors to invest in companies that align with their values and beliefs. This can create a sense of connection and satisfaction with investments.
  • Providing transparency: Labeled financial products usually have clearly defined ESG objectives and metrics that are used to measure performance. This transparency can help investors make more informed investment decisions.
  • Identifying risks and opportunities: Labeled financial products focus on ESG factors, which can help investors identify potential risks and opportunities that may not be apparent when only considering financial performance.
  • Improving long-term performance: By considering ESG factors, labeled financial products may be better positioned to perform well over the long term, as they consider issues that may impact a company’s financial performance in the future.
  • Attracting socially responsible investors: Labeled financial products can be attractive to socially responsible investors who want to invest in companies that are making a positive impact on society and the environment.

It is important to note that the benefits of obtaining a sustainable label go beyond financial returns. The recognition and alignment with sustainability goals contribute to a broader positive impact on society and the environment.

How do labelling agencies assess the sustainability profile of the financial product seeing to receive a label?

The assessment of the sustainability profile of a financial product seeking to receive a label typically involves a comprehensive evaluation by labelling agencies. These agencies follow established frameworks and criteria to determine whether the financial product meets specific environmental, social and governance (ESG) requirements. The assessment process can vary but it generally includes the following key steps:

  • Adherence to established criteria: Labelling agencies develop specific criteria or requirements that financial products must meet to qualify for a sustainability label. These criteria may cover environmental impact, social responsibility, and governance practices. The criteria are often aligned with global sustainability goals or industry best practices.
  • Documentation review: Financial institutions seeking a sustainability label are typically required to submit documentation detailing their sustainability practices. This may include information on the environmental and social impacts of the underlying assets, risk management processes, and governance structures.
  • Data verification: Labelling agencies may conduct a thorough verification of the data provided by the financial institution. This can involve independent audits or assessments to ensure the accuracy and reliability of the information submitted.
  • Performance measurement: Labelling agencies assess the financial product’s performance against predefined sustainability metrics. This may involve evaluating the product’s contribution to specific environmental and social goals, such as carbon reduction, community development, or ethical business practices.
  • Adherence to standards or frameworks: Labelling agencies assess whether the financial product aligns with established industry standards or recognised frameworks. For example, they may refer to global initiatives like the Principles for Responsible Investment (PRI), the Sustainable Development Goals (SDGs), or the Partnership for Carbon Accounting Financials (PCAF), among others.
  • Continuous improvement and reporting: Financial products seeking a sustainability label may be required to demonstrate a commitment to continuous improvement. This involves setting and reporting on sustainability targets, as well as providing regular updates on the product’s environmental and social impact.
  • Third-party verification: Some labels involve third-party verification processes. Independent auditors or assessors may be engaged to review and validate the financial institution’s sustainability practices, ensuring impartiality in the assessment.
  • Certification decision: Based on the overall evaluation, the labelling agency decides whether to assign the Label or not.  If the financial product meets the established criteria, it is awarded the sustainability label. If not, the reasons for non-certification are typically communicated to the financial institution.
  • Monitoring and renewal: Sustainability labels often come with ongoing monitoring requirements. Financial institutions may need to regularly report on their sustainability performance to maintain the label. Periodic renewals ensure that the institution continues to meet evolving sustainability standards.

Different labelling agencies may have unique approaches and frameworks for assessing sustainability profiles and the specific criteria can vary across labels. The overall goal is to provide investors and consumers with confidence that the financial product adheres to recognized sustainability standards and contributes positively to environmental, social and governance objectives.

How is the market perceiving the labels? What is the customer perception?

The perception of sustainable finance labels in the market and among customers has been generally positive and there has been a growing awareness among investors and consumers about the impact of financial activities on sustainability issues. As a result, there has been and still is an increasing demand for investments that align with environmental and social values. Since the labelling process involves assessing adherence to specific sustainability criteria, it also helps build trust and credibility in the market.

However, customer perceptions can vary, and some stakeholders may scrutinize the authenticity of sustainability labels. Therefore, ongoing efforts to enhance transparency, reporting and verification processes are critical for maintaining and improving the positive perception of sustainable finance labels in the market. As the sustainable finance market continues to evolve, customer awareness, education, and confidence in these labels are likely to play a central role in shaping the market’s perception.

Are labels regulated?

Sustainable finance Labels are subject to guidelines and/or requirement which are provided by the relevant label organisation. However, those are voluntary and aim to provide a common framework for issuers, investors, and other stakeholders.

Additionally, regulatory bodies in different jurisdictions have mandatory  guidelines or requirements to enhance transparency and consistency in sustainable finance, i.e. SFDR – Sustainable Finance Disclosure Regulation), EU Taxonomy Regulation, national & international initiatives.

It is therefore crucial to stay updated on the regulatory developments in the specific jurisdiction or market interested in sustainable finance.

Which sustainable finance labels are available in Europe? Are they recognised worldwide?

In Europe, several sustainable finance label organisations have been established to promote environmentally and socially responsible investment practices. All have the same common goal, to support sustainable finance. However, all labelling agencies have their own unique offering.

Some of the different agencies in Europe are:

  • FNG Siegel (Germany, Austria, Switzerland)
  • Greenfin label (France)
  • LuxFLAG (International)
  • Nordic Swan Ecolabel (Nordic countries: Denmark, Finland, Iceland, Norway, Sweden)
  • SRI Label (France)
  • Towards Sustainability (Belgium)
  • Umweltzeichen (Austria)

As you can see, despite being based in Luxembourg,  LuxFLAG is the only label based in Europe with an international remit, as it labels financial products from many different jurisdictions. LuxFLAG also has a very diverse label portfolio that comprises both impact labels and sustainability transition labels.

What do all the labels generally have in common?

They have one common goal, to support sustainable finance.

What is the difference between labels and rating agencies?

Both ESG rating and label providers have the same objective: providing simplified choices for investors and ultimately promoting sustainable and responsible investment. However, they are different in many ways: fund managers take the initiative to apply for a label, whereas rating organisations unilaterally rate funds, irrespective of whether the fund manager asks for the rating.

Furthermore, the result of a successful label application is a certification of compliance to a given set of criteria. Unlike Labels, ESG ratings usually aim to “score” funds’ portfolio on sustainability with a rating.

What is the link between labels and the EU sustainable finance regulation?

Sustainable finance labels and the EU sustainable finance regulation are interconnected elements within the broader framework of promoting environmentally and socially sustainable economic activities.

The EU sustainable finance regulation, including SFDR and the Taxonomy Regulation, sets the regulatory framework for promoting sustainable finance. Sustainable finance labels, on the other hand, offer a practical way for investors to identify and support investments that meet these sustainability criteria, by adhering to the regulatory requirements.

For example, in the case of a LuxFLAG Label, for an applicant to obtain a Label, the financial product must be aligned with either the disclosure requirements of Article 8 or Article 9 of the SFDR. This confirms that there is a link between our labels and the SFDR. However, in this same case LuxFLAG Labels go a step further compared to the SFDR, as they offer additional granularity and specificity and cover a wide array of asset classes and sustainability criteria that is still not fully captured by the SFDR. Lastly, LuxFLAG Labels were established long before the implementation of the SFDR, underscoring the LuxFLAG status as pioneer in this domain.

About LuxFLAG 

The Luxembourg Finance Labelling Agency (LuxFLAG) is an independent and international non-profit association that was founded in 2006 by seven private and public founding partners. Its eighth charter member joined in 2023.

LuxFLAG’s mission is to drive positive change in the international financial landscape by awarding unique labels designed for global use on eligible financial and insurance products.

LuxFLAG Labels are tailored for all financial instruments, reflecting their commitment to fostering a more sustainable and responsible world.
Their global diverse label portfolio can be classified into:

  • Impact Labels: Microfinance, Environment, Climate Finance, Green Bonds
  • Sustainability Transition Labels: ESG, ESG Insurance Product, ESG Discretionary Mandate

These labels are designed to reassure investors that the financial products they choose adhere to rigorous standards of sustainability, thereby fostering transparency and credibility in the financial sector and to enable them informed investment decisions that align with values and drive positive social and environmental impacts.

To learn more about LuxFLAG click here.

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