Strong interest in sustainable finance products

The public is clearly interested in financial products related to sustainable finance and the potential for investment in these products is high.

When asked “Have you ever considered (on your own) investing in sustainable products?”, 27% of respondents say they have already proactively inquired about investing in a sustainable product.

In addition, when asked “Have you ever been actively suggested to invest in sustainable products?”, 24% of people report having been proposed to invest in sustainable products by financial players.

Although only 21% of respondents have already invested in sustainable finance, 53% say they would be willing to do so: